Topics

How it works

Harness the power of Topic Streams

The beauty of topic streams lies in their automation and flexibility.

Once you set up a stream with a schedule and designated platforms, you simply add content to it, and the system takes care of the rest.

When the stream runs out of fresh posts, it can even recycle older ones automatically, ensuring there’s always something to share.

Get Started Read the Intro to Topic Streams Blog Post

Create a Topic Stream for each topic you like to post about

Organizing your topic streams into themes is ideal. For example you could have separate topic streams for:

A daily “Marketing Tip of the Day” posted at 9 AM across LinkedIn, Twitter, and Threads.

Weekly blog links shared on all platforms at noon every Wednesday.

Collect 150 funny memes and schedule them to post every Friday, Saturday, and Sunday on Instagram, Twitter, and Facebook.

Add content to each Topic Stream

Add all your ideas and content to the topic stream, you can always come back and edit them later.

Choose your recurring days and times you want the topic stream to automatically post

Choose the social networks you want to post to

A topic stream can post to any number of networks, if the content isn't suited for a network (e.g. text post with TikTok selected as a network), it will skip that network.

Just keep adding more content

The more you add, the less repetition there is.

Choose Evergreen over Viral

Evergreen content is the most valuable content to put into a topic stream. Let us tell you why.

Evergreen content is material that remains valuable and relevant to your audience long after it’s published. Unlike trending topics or time-sensitive or viral posts, evergreen content answers questions, solves problems, or entertains in ways that are timeless.

Evergreen content benefits from repetition where viral content has less benefit

The more evergreen content you have in your topic streams, the longer you can go without repeating content - we call this the Evergreen Score.

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